Question 1, who did they get to come up with the advertisement?
Question 2, how many people will respond? I remember a time back in the early eighties when mundane advertisements for low grade civil service jobs used to attract more replies than one could deal with and one was reduced to sending out postcard acknowledgements and then pulling the ones one was going to actually look at out of a hat. Crude but at least fair. I think now one does not even bother with a postcard, you just get to hear if you have been short listed. Don't call us, we'll call you.
I remember also that in those days people took references seriously, both the people who wrote them and the people that read them. And that one told one's boss that one was applying for jobs, with FIL telling us once that in his (mental health) world he would have expected to get advice from his manager about when and what to apply for, that was part of what managers did. I think we have moved on a bit now; much more every man for himself and sod the rest of them.
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