Fonts

Pondering over this flier this morning, I was reminded of the saying that the reason that the pages of the 'Sun' sparkle and are attractive is that they take care to used as many different type faces as possible.

Which is what whoever did this flier has done, achieving a count of 12 in this small compass. With an attractive result that I have more or less read.

Thinking about it though, I don't suppose completely free license, perhaps using some of the more exotic typefaces which come with Word, would work. One needs variation within a theme, not just variation; or in wordspeak itself, variation in font size, font style and underline style, but not in font itself.

All of which reminds me of another bugbear of mine. We in the western world spent centuries designing fonts which were both attractive and legible - this last perhaps more important in the days before electric lights and decent spectacles than it is now. Nevertheless, in many contexts, all this is being thrown away in favour of fonts which imitate the illegibility of the handwriting of a child (or mine for that matter) or are otherwise intended to be novel & amusing rather than attractive & legible. I blame it all on Word.